Friday, July 27, 2012

Professional ethics - ethical problem - workforce reduction


1.0     Introduction

Ethics, defined as a rule of conduct, to have the discipline with dealing in a right or wrong situation. What forms or compose a person’s ethical behaviour varies between one people with another. Although ethics are conformed towards individual in relating to what is right and what is wrong, but this does not include in an organizations. What forms ethic in an individual consists on these factors such as, family, peer and life experience, including the personal values and morals and also situational factors. Having ethical dilemma usually involves on the matter of having to do what we think is right although the outcome might have consequences.
The conflict does not only occur within a personal experience of an individual. Having ethical dilemma in a management can happen. Being in a managerial position, having ethical dilemma usually is when, there arise a conflict within or when it involves the organisation’s performances, economically and socially. The decision of a person in that managerial position must be balanced and to have the decision made without having to jeopardize either one of the above said performances.
There are five characteristics of ethical problems in a management.
1)      Extended consequences
-          This is when the decisions made by the managerial position affect not only within the organisations but also extended to the society outside, which is usually beyond their control. For instance, having to approve products that might affect other people’s health or taking in bribery. Therefore, decisions made on either of the situations or some other, must be done considerately.

2)      Multiple alternatives
-          Not all ethical issues depends on a ‘yes’ or ‘no’ decisions. Some ethical decisions can have multiple alternatives. Such as, should an employment agency use child labour or forced labour? Or, should an organisation ignores the health, environmental or safety standards? Therefore, the managerial position must consider on multiple alternatives before making decisions ethically.

3)      Mixed outcomes
-          Also, when a decisions made even unethically, the benefits would be return to the company or organisations itself, examples such as having good financial returns and social costs. Such as, by paying an amount of bribe, the company can maintain or get new sale contract with one organisation with a big account, with that they can have a permanent customer that will always purchase their products.

4)      Uncertain consequences
-          When a decision is made for this ethical dilemma, the consequences are uncertain. For example, after paying a sum of bribe to the organisation, you will have an account with the organisation and a permanent customer that will always purchase your products. But it might turn the other way. With every ethical decision, the consequences are uncertain.

5)      Personal implication
-          If not all, most of the ethical decisions will have personal implications. It is not supposedly thought that the dilemmas are not affecting the careers and lives of those in the managerial positions.




2.0     Background of the ethical problem
Back in year 1998, recession occurs in Malaysia. This is due to the Asian Financial Crisis. At that time, a lot of companies, big and small are having a tough time coping. A lot of people are ‘let go’ on a ‘last in, first out’ basis. It is definite that the impact of that year recession is felt through all stages of society, people and organizations alike.
With having one of their company values are its people and teams, which by their beliefs in order to deliver strong results which will be impossible to accomplish without a highly capable team. And through that all, their goal is to be the preferred employer within the industry that they are in.
One Human Resource Manager (will then be referred to HRM) from an international oil and gas company are put in the position to ‘let workers go’. The company had hired many expatriate engineers and for other professional positions. The management made a decision to lay off some of their staff. It is up to the judgement of the HRM on how and what are to be considered be it for the employer’s revenue or employee that will be lay off.  The HRM will need to choose whether to lay off the engineers or clerical staff. Clerical staff cannot be dismissed because they are needed to support on clerical duties that are necessary in order and to assist these upper rank positions. As there are a lot of paper work that will need to be done and the engineers will not always be in the office but at site. Same goes for the engineers, if they are dismissed, how are the company’s project be conducted on site? The HRM will need to make a decision on workforce reduction but at the same time to make the company balance and save revenue on paying salaries to the staff during those dire times.


2.1     Organization background
The company is an international oil and gas company. The branch in Kuala Lumpur, Malaysia is one of the branches opened worldwide. The main office is in Norway. The company specializes in oil well equipment supplies and services. It is also involved with downstream offshore projects and also oil and gas consultancy. It is a large scale global company that has the experience of 40 years on offshore and onshore drilling rigs. They also deliver drilling equipment’s and lifecycle services.  
The company believes on that, making money creates new opportunities and the resources for going forward, both for us and for our customers and partners.
The company’s values sets that they share a common set of values and that common set are used as guidance to how they construct their policies and behaviour, and on how they manage their operation.
Their values are they encourage an early and honest communication, open and direct dialogue; the management listens to their employees, hard and straight. No filters, no sugar coating.
The company also values early, accurate and reliable communication. This to their beliefs, when known earlier is easier to solve. The company opts from different opinions and cultures. In order to strive and excel, they challenge each other in a positive manner. The company expects from all of its staffs everywhere, to have the highest standards of ethical behaviour and integrity. They reward the employees on their performance- on what they achieve that is aligned to the company’s value and – how the employees behave. They believe that it is hard to achieve strong results without having a strong team.
The company’s mission is to be the preferred partner in solutions for the oil and gas industry through living up to their set up values and as the preferred employer within the industry. They wanted to strive as a responsible societal actor and see it as the key importance towards this.  They want it to be balanced in areas of people, integrity, and environment and to the community
The company organization consists of (Refer Appendix I).


2.2     Identified ethical problem

The ethical problem identified faced by the HRM is workforce reduction.
What is workforce reduction?
This is when an employer needs to reduce costs by instituting mass termination of employees. It is also known as reductions of force or downsizing. Workforce reduction usually involves in a permanent termination of employment, by shifting employee’s task in order to reduce number of positions of worker, reducing employees work hours or by having institute mandatory layoffs or furlough. Layoffs are permanent termination of employment whilst furlough is a temporary time off in which the company will not pay the employee.
The reasons of workforce reduction may occur due to changes to economic markets, change of management, poor management or other reason that might conflict to why a workforce reduction is needed to be conducted.
When an employer conducts a workforce reduction, which might take some time as several weeks or longer, the employees will be selected and assessed for the possibility of termination. The selection of employees will be based on the performance of the employees, although the terminating depends on the discretion of an employer’s budgets and needs. After the process of selection and assessments are made, the employees are then fired. The employees may be offered by the employer’s benefits in order to ease the transition period after their termination. The employers may provide their employees unemployment compensation or severance packages or in some case the employer will provide placement services. This service intends to assist their former employees in securing another job after they are terminated.



2.3     People involved
Usually during the process of selection and assessment, people involved are usually the Head of Departments, the Human Resource Manager and final approval by the CEO or COO.
The Head of Departments will gave assessment of their opinion on their departmental staffs by filing up a form provided by the Human Resources Department. These forms are usually similar to the appraisal form that is used to assess staffs performance by annual.
From there the forms are passed to the Human Resources Department for checking and selections. These are then compiled and they will be checked with accordance to the staffs MC’s, lateness and credibility. From the selections it will again be assessed by the Human Resources Department on whether the selected staffs are a liable asset to the company or not.
Final decision will be made and it will then be forwarded to the CEO or COO for approval, and finally be laid to the selected staffs that are to be lay off.


3.0     Classification of the problem as an ethical problem in management
There are several characteristics of an ethical problem in management.
1)      Extended consequences
2)      Multiple alternatives
3)      Mixed outcomes
4)      Uncertain consequences
5)      Personal implications
The decision of the employer to have workforce reduction as an act to keep their company stay within the budgeted revenue will always be a conflict for both the employers and employees. How the problem on workforce reduction does, classifies as an ethical problem in management? Explained within three characteristics taken from above:
1)      Extended consequences
To lay off employees will defy one of the company’s values of wanting to be the preferred employer within the oil and gas industry. And by doing or taking that decision, many will go jobless. And should there be one staff that might have a close relationship with one of the upper management or the Human Resources Manager itself, but he or she needs to be laid off, it might jeopardize that said relationship.

2)      Multiple alternatives
Before really deciding on workforce reduction, the management or the company should consider on other alternatives. Such as furlough, freezing of salary and increase of benefits and hiring freeze.


3)      Mixed outcomes
But, by having workforce reductions, the company stands better chance on balancing their revenue that has been budgeted for them by the headquarters. But if the decision is on keeping the staffs, the company will lose the budgeted revenues. But if the person mentioned above be kept, another conflict will be inflicted between the staff on the reasons why they are laid off.

4)      Personal implications
Every ethical decisions made by the management will always have personal implications. Having to make the decision to reduce workforce had to be done meticulously and the information will need to go and be understood by the employees, so that it will not be misjudged. Bad reputation for the Human resource manager might be inflicted by the staff on him or her and the ultimatum is that he or she will be left on having that guilty feeling on having to be the person responsible to execute the command given by the higher management. The people involved in this matter must have the character of being firm and knowledgeable on what the company is facing and why the decision must be made. They must have the courage to stand and face the chosen employees that are to be laid off.



4.0     Analysis of workforce reduction as an ethical problem in management
As mentioned earlier, ethical decisions are not only based on a ‘yes’ or ‘no’ decision. Or whether the decision made is to be right or wrong. To lay off staffs aren’t just merely picking up whom we hate or whom we feel that should be laid off or that the staff needs to be laid off just because of a simple and small typical reasons. Ethical decision needs to be made based on the balancing between both economic and social performance of an organisations.
There are three ways of analysis method of an ethical problems. Economic analysis, legal analysis, ethical analysis.
Here explained on the analysis of workforce reduction.
1)      Economic analysis
To reduce employees are not an easy decision. Laying off employees is costly. The company will need to pay some amount of compensation to the laid off employees. Therefore anther budget had to be opened for the matter. But by the positive side, even though the company might need to spend extra on VSS, but the bigger revenue that are to be concerned off are kept balance. And also the incompetent staffs will be dismissed, and better, stronger team can still continue to give satisfactory results. It is unpleasant for people to lose their jobs, but there will always be a demand on workforce and they will be employed, either sooner or later.
2)      Legal analysis 
Employments are usually done on an at-will employment. What this means is that an employee may be (so long that the termination is not considered illegal) terminated at any point or any reason. Therefore, employees who works on an at-will basis can be terminated should there occurs the need of workforce reduction or downsizing. Not to take matters alight, even at-will employed staffs have their rights to be free from the employments discrimination during the said termination process. The reduction of workforce must not be based on the employee’s race, religion, gender, age, disabilities and national origin. So if any of the above is detected to be violated, the employer can be held liable for employment discrimination. So they need to abide to the termination laws that govern for corporate layoffs. And should the decision is deemed necessary, it should be documented. So that should it becomes an issue, the employer can provide sufficient evidence that leads to layoff and that there has been other alternatives considered and tried. And should it results to litigation, the documented evidence would be sufficient to prove the reasons of layoffs that has been done and that being the only choice after all consideration made. The legal approach can always be one of the way should an ethical decision rises such as this arises, as a way to deal with the decision.
3)      Ethical analysis
By ethics of human feelings, dismissing staff are a wrong code. But the management will need to consider on the structure of normative philosophy in deciding what to do or whether it is right or wrong. Decisions on this kind of matter must take forth for the greater good of the company and by putting themselves as obeying instructions from the upper management as stated by their scope of work.


5.0     Proposed solutions
There are several ways of solving the matter before we concede towards the reduction of workforce. There is by way of furlough. Reduction of work time for the employees by constituting the company’s own schedule time. Such as giving them time off and off days, once or twice a week. Therefore the cost of salary payments can be cut off.
The management might want to take in consideration of having freezing the salary and benefits, and will continue back on track once the company is up on the regular state. But it will need to be implemented and explained by the managements to the employees in detail and updates are to be done periodically so that, no miscommunication would occur.
Should the solutions are not beneficial to the company and still needed to have reduction on workforce, then the company can pursue on laying off by VSS. But this needs meticulous calculations and series of in depth, checking, selecting and assessing are required before final decisions are made. Layoffs should be done by letting go the temporary staffs first before heading on to permanent staffs.


6.0     Summary
By norms, decisions made can be considered unethical for some people as they might not know the reason behind the decision made by the management. But if the decisions are made following the norms, it will certainly defy the mission and vision of the company. As in this case, that making money creates new opportunities and resources in order for them to move forward, both for the company and their customers and partners. So, if decisions are made by not considering this matter, it will be unethical by the side of professional views. By beliefs, the company can stand their balance in revenue in order for them to continue to grow. Employees can always find other occupation due to demands on labour market. But for an organization, they must continue to generate revenue to hold on to the competitive market they are in.
Therefore ethical training must be provided before an employee commences their work. When proper advice and guidance on policy, expectations and any relevant laws or social standard of the company, only then the employee will be well literated and when such situations occurs, they are prepared and able to evaluate the reasons from the action taken by their employer.

(2,921 words)
References
1)      Susan M. Heathfield; Before you do a workforce reduction; (2012)   retrieved on 7th July 2012; http://humanresources.about.com/od/layoffsanddownsizing/bb/cut_workforce.htm
2)      Ken LaMance; Furlough and layoffs differences; retrieved on 7th July 2012 http://www.legalmatch.com/law-library/article/furlough-and-layoff-differences.html
3)      Ken LaMance; Workforce reductions and downsizing; retrieved on 7th July 2012. http://www.legalmatch.com/law-library/article/workforce-reductions-and-downsizing.html
4)      Reference on organizational chart; retrieved on 4th July 2012. http://www.theofficialboard.com/org-chart/exxon-mobil
5)      Dr. H.J Ann (Universiti Putra Malaysia) & Dr K.K Tee (Open University Malaysia), (2012), Professional Ethics, version May 2012; OUM 

English for written comm essay



QUESTION 1
Plagiarism. Definition, “to use another person’s idea or part of their work and pretend that it is your own”.
Recent study says, 54% students have admitted to plagiarizing written material, 90% of them believe that cheaters would not be caught and 47% students says that some of their tutors chose to ignore those who cheats. Although this has become a growing concern within our universities in Malaysia and also internationally, most feel powerless to prevent nor to stop it.
Why does plagiarism arise as an issue? Why do most students plagiarize? The main reasons would be is that students have ready access to all information’s from the Internet itself. Nowadays the race against time is crucial, students have been constantly searching for any methods that are efficient in order for them to complete whatever assignments and tasks provided to them by their tutors. The need to obtain good marks is a must to most of the students. Therefore, in order for them to finish the tasks fast without the need of thorough research but also getting good marks for it, students plagiarized.
All is not to be blame on students only nor the internet itself. The internet merely provides the sources, it’s up to the student themselves on how they want to use it.
Tutors also play a vital role to this. As reported from Net Learning one professor of San Luis Obispo says,
“With respect to cheating, I’m just in denial. I just don’t want to deal with it because I know it is a huge problem”
Taken from an article in TechWeb News, a professor from Stanford University says,
“Who wants to sit around looking for websites trying to find out if a paper is plagiarized or not…..”[1]
As statistic says at the beginning, some tutors chose to ignore that their students plagiarized. But, there are some tutors that would make a report upon catching their students plagiarizing but then, the universities itself chose to ignore the complaint, simply because they are not willing to spend the effort to get to the bottom of the cheating cases.
How do we response to plagiarism? There are several approaches.
·         To educate the students during their first year on plagiarism, the consequences. Enhancing it by making the expectations clear to students. To be a scholar, students will need to produce quality and research thorough work rather than plagiarised. Because by doing that, then only we learn what we are completing the assignment for.
·         Have the students be assured that the university has an academic integrity to uphold and that they have the necessary tools to detect plagiarism. For example to have the students submit assignment online so that it will be subjected to plagiarism detection software. And if caught, marks will be deducted.
·         To get experienced markers to assess batches of assignments. By this way identifying plagiarism might be detected right away.
Plagiarism will always be an issue, but with cooperation from all parties, this kind of culture can be mitigated.
(510 words)
 QUESTION 4
Goods and Service Tax are proposed by the government in replace to our current Sales and Service tax. Basically both GST and sales and service tax are consumption based. What this means is we are taxed based on how much or on what we purchase. The difference between these two are that sales and service tax are charged on certain classes of goods locally manufactured or imported or as when a specific service are given to a consumer, with GST, supply chains, or manufacturer until the retailer are taxed. When a business is registered for GST, they can claim for the tax credit on goods or services by netting off the charges that they pay through the price paid by the consumer or the end user. However consumer cannot claim the tax credit. But, GST also relies on the supplier of goods and services not only the consumer.
It is reasonable to agree on the implementation of GST in Malaysia. Because our country has been in a fiscal deficit for quite some time. It is reported that it has ‘bloomed’ to at 7% more than our GDP. Sad to say that our national revenue could not cope with our expenditure over the years.  By implementing GST the tax burden is spread over, it will increase the national revenue rather than relying on income tax and petroleum tax alone. It is said that these two taxes contributes 44.4% of our government revenue. GST proposed to start at 4% will replace the 10 + 5% of Sales and Service Tax, therefore tax is lower and the price of goods that currently includes SST is reduced. Tax, when consumed rather than earned is better and unrecognisable. Therefore, spending influences can be controlled
Implementation of GST will not be squally and abrupt. GST will be a slow and steady implementation so that it will not adversely affect individuals and small businesses.
But from the examples of the rise of the GST, we can see the fall of it also. From the part for high income earners the tax are not as expensive as for low income earners. The government will need to propose the tax rate and exemption. Suitable tax rate needs to be decided before GST implementation so it will not burden the poor.
Inflation is another matter to be worried on. By GST, some products prices might general will go up. As in order for the matter to not to occur, our government must weigh on all the areas of pros and cons from the GST as well as to implement it at the correct timing so that it will not increase burden on the people. The government will need to consider on all other issues such as the above and also on accountability and corruption.
It is suggested that to ensure that proper auditing and revenue checking’s from GST, is to establish a suitable and efficient system via documentation and computer is set up. Hiring a designated and capable staff in handling such technologies and documentation meticulously is compulsory so that the accounting of GST, when it is implemented can go on without a hitch.
Silver lining of the GST when implemented properly with all the necessary may be glitch is properly investigated and studied, all good will be brought upon the country and society itself. 
And as for us end users or consumers, it is necessary for us to educate ourselves on how GST will affect us and our livelihood.
(580 words)

QUESTION 5
WELCOME TO SUNCARE NURSERY AND DAY CARE CENTER!
Situated in a calm and friendly neighbourhood in Alam Damai, Cheras, we are a growing facility offering facilitation for babies, toddlers and pre-school children a homely and caring environment.
Our premise has been fully inspected by and is registered with JKM. They will ensure we keep our high standards as care provider for our children.
Here in Suncare Nursery and Day Care Center, we stimulate our child through play experience. We will arrange random activities for all the children within groups, indoors or outdoors based on what our children’s needs or which activity that they are interested in. From here they will develop learning skills on communication and literacy, personal and social development, problem solving, knowledge and understanding the world, developing them physically and their creativity with the help of our experienced and qualified care giver.
Facilities
Baby rooms (0 – 18 months)
A warm, fuzzy room especially for our little treasure. Here they can play safely and will help them feel at ease. We also provide an area with baby cot, just for them tiny tots to have a good rest. This room can cater up to 10 sweet ones and they will be cared by a designated care giver, for which allowing them to build up a secure bond.
Toddlers (18 months – 3 years)
This room provides our toddlers the opportunity to play and learn with their friends. The room is equipped with safe toys and other items for our toddlers to enjoy and have fun. The areas in the room are planned and equipped to our child’s interest. Also, there will be a designated care giver to always ensure that they are monitored and care for responsibly.
Before and After Club (Day care for pre-school children)
For children that are sent here after their preschool hours, this room has a large main area and mini library. Equipped with selection of toys and learning material suitable for our child to explore and learn. We also provide computers with educational and fun games for them to learn. Also, our child will always be responsibly monitored by a designated care giver.
Food and Drink
The most important part for our child’s growth, here in Suncare, we provide only the best nutritional meal and we stress on giving our children a healthy diet. For babies, we encourage parents to readily bring a clean feeding bottle and powdered milk.
We strongly promote hygiene in our work. When preparing food for our children, our staff will wear apron and disposable gloves. We also encourage the children to wash their hands before and after eating. Should parents brought their own food from home for their child, it will labelled and put in a refrigerator and will be heated thoroughly before serving.
Nursery hours and fees
We are open 6 days week from 7.30 a.m. until 7.30 p.m.
Babies – RM300
Toddlers – RM200
Day care – RM150
We are always available and at service for you. We can be contacted at:
Suncare Nursery and Daycare Center
No.10, Jalan 2, Alam Damai
Cheras, Kuala Lumpur
Telephone : 03-9288 8788
Fax : 03-9288 8787
(522 words)

QUESTION 7
There are several types of driving licence that can be issued out. These licenses are issued based on the use of the licenses. Examples are Learning Driving Licence, Probationary Driving Licence, Competence Driving Licence and Vocational Driving Licence.
But before these licences are issued out, candidates must fulfil the needed conditions set up by the Malaysian JPJ. First off, candidates must have attended a 5 hours theory course. This course will teach the candidates on prudent driving and all the basic guide to driving a vehicle. This theory course will teach candidates the conscience, responsibility and willingness to comply with traffic laws. It also teaches on how to improve efficiency of controlling a vehicle on the road. After the theory course, candidates will be issued a JPJL2A Certificate of Attendance.
After the theory course is completed, candidates must undergo and pass the Part 1 Computerized theory test. This test can be taken within one year form the date of application for driver’s licence. The passing mark is 42 over 50.
After having completed the theory course and the Part 1 Computerized Theory test, candidates must undergo a 6 hours practical training on the training driving circuit and with that, candidates will be issued with JPJLB, a Learner’s Driving Licence. But, with having this ‘L’ licence there are a few conditions that must be complied with. Candidates must not drive a vehicle with passengers or any kind of loads. Candidates must always be supervised by a driving instructor with a valid instructor’s certificate when driving a vehicle. Most importantly, the vehicle that is driven by a candidate with the ‘L’ licence must always show the identification sign “L”.
Having completed the 16 hours circuit training and the computerized theory test, candidates must undergo practical tests. These practical tests are divided into two parts. The first part, the candidate will have to undergo a practical driving test that consists of 3 manoeuvring skills. That is hill climb manoeuvres, in turn car parking manoeuvres and three pronged manoeuvres. The second part of the practical theory test is to have the candidates to drive on the actual road with supervision of a JPJ examiner.

The results of these tests are given straight away right after the practical test. For candidates that failed in either one of the above tests must wait for a period of one week in order for them to take their second test. After completing and passing all of the above, candidates shall be issued Probationary Driving Licence. By having this licence, candidates shall be under probation for 2 years before they are issued out the Competence Driving Licence. During the 2 year period, candidates must always carry their ‘P’ licence with them when driving. Alongside that, the vehicle that they are driving must have the plat ‘P’ displayed on the front and back of the vehicle. They also must ensure that their alcohol level in their blood, breath and urine are at 0.00 level. Should they disobey any traffic law they shall be penalised with a demerit point. Any demerit points collected at 10 points, their ‘P’ licence will be terminated or cancelled by the JPJ Director.
After completing the 2 year probationer licence, candidates can now apply for their Competence Driving licence by attaching the original ‘P’ licence, one piece of own latest picture and a chargeable fee depending on how many years that the candidate might want to apply for the said licence. The new Competence Driving licence can be applied for a period of 1, 2, 3, 5 and 10 years.
(594 words)

BIBILIOGRAPHY
Nursery promotion accessed from bumblebeesltd.co.uk on 28th June, 2012
Child care accessed from http://www.smallworldnurserydubai.com/swncontactus.htm on 28th June, 2012

REFERENCES
Plagiarism and it’s issues, viewed at www.plagiarism.org/plag_facts.html accessed on 19th June 2012.
Harris, K-L., Krause, K., Gleeson, D., Peat, M., Taylor, C. & Garnett, R. (2007). Enhancing Assessment in the Biological Sciences : Ideas and Resources for university educators.
Malaysian Driving Licence viewed at www.jpj.my/Malaysian_Driving_Licence.htm accessed on 27th June, 2012
Buku Kurikulum Pendidikan Pemandu, 3rd Edition, December 2010
GST for the layperson Part 4 (Final) viewed at theblackcactus.wordpress.com accessed on 25th June, 2012
Should GST be implemented in Malaysia viewed at www.nbc.com.my accessed on 27th June, 2012
Malaysian Goods and Service Tax, GST Impact on Consumer. Accessed from http://www.gst.customs.gov.my/portal/page/portal/MYGSET/SubTopicDetailPage?_piref255_1040729_255_1040710_1040710.__ora_navig=nodeId=94 on 27th June, 2012



[1] Plagiarism.org (2005). iParadigms, LLC. Screens 3-4. 21 December 2005 (http://www.plagiarism.org/plagiarism_stats.html)

Entrepreneur - Microsoft



1.0            Introduction

“Innovation is finding ways to deliver new or better goods or services” according to Kinicki and Williams (2003). Therefore, every types of organization must always continue to strive in search of new ideas for the betterment and quality of what their organizations are offering to the society. With new ideas produce, it is for the benefit of the society and their customers.
Having innovation is a must and specific tools for entrepreneurs. Entrepreneurs will need to exploit change in order to try it out on starting any new businesses. They will need to search on what kind of innovation that they can develop or change to take their opportunities to striking success.
They have to explore new kind of innovation, develop new things or change things that they had, to grab the opportunity and lead the market.
Having business opportunities are good but having the innovation to do business differently is better.  To create or to have a physical product, there are some factors to what the products are made of. For example, by factor of material, physical and mental labour, of course funds. Entrepreneurs must have the capability of combining all these factors innovatively in order for them to create something that they can present to the world and for the world to assess on the creation that is brought to them.
Innovation isn’t just about inventing or creating something new and it doesn’t only range within production of goods; it also covers on services and or processes. It is also about the motivation or an idea that is sparked and be made into something realistic. Be it, out of a product that has already existed, entrepreneur will need to have the motivation into making that product or services better for the benefit of society and also for the said entrepreneurs.   
2.0            Organisation’s description
The name Microsoft Corporation is so synonym in our time today. But how much do we know of it? Because of the normality of the name being mention each time, we do sometimes forget, what does that company contributes for the benefit of society.
It first started in Albuquerque, New Mexico with only 6 employees. At that time, in 1975, the name Microsoft was not invented yet. Paul Allen and Bill Gates completed with request from MITS a computer language program called ALTAIR BASIC. After completion, MITS bought the program and from that market, Microsoft hits yearly sales totalling of $16,005.00. By 1976, the name Microsoft was officially registered and also in the same year, Microsoft’s revenue shoots up to $22,496.00 with only 9 employees working under the company. In 1977, they came up with their second duplication on computer language software, FORTRAN-80 and upgraded the Altair Basic to be compatible with Z-80 and 8080 microprocessors.
But, both childhood friends Paul Allen and Bill Gates had just begun and soon will be taking the rest of the world with them.
Now, Microsoft is estimated to have generated a total of $51 billion amount of revenue, they are one of the top 10 investors for R&D worldwide and hiring over 79,000 staff in over 102 countries. Microsoft are also one of the public listed company with its operation divided into segments of seven such as : Client, Serve and Tools, Information Worker, Microsoft Business Solutions, MSN, Mobile and Embedded Devices and Home Entertainment. With major shareholders such as Vanguard Group Inc. and State Street Global Advisor, and these are just naming a few, Microsoft has shares outstanding to 8.40 billion dollars. They have also won the World’s Best Multinational Workplace in 2011.
Noticeably, Microsoft is known for the Microsoft Windows Operating System, Microsoft Office is its infamous software used by millions of people worldwide. Venturing into the Gaming Industry, Microsoft Invented XBOX, a gaming Console so powerful that has become a trend throughout the planet. With the launching of XBOX 360 with Kinect, a webcam peripheral that emulate gesture as one of the input controller, in which Kinect was noted as the “Fastest Selling Consumer Electronic Device” by the Guinness Book of Records.
3.0            Types of innovation
Innovation are divided by 4 types,
1)      Invention
2)      Extension
3)      Duplication
4)      Synthesis

1)   Invention
Derived from the Latin word in venire which means, “to find”, invention means in concern of finding something. Invention or inventing is to create new products or ideas which have not been tried before. The process of invention is spark from collaborative creative process and also brainstorming. Invention is basically a creative process and can serve many purposes. These purposes might change over a period of time and it might significantly differ. Sometimes invention may serve their purpose of their development and sometimes exceed the purpose that might not be envisioned by its creator. Invention might evolve into something more specific or simpler than when it is first invented. Such as the inventions of computers, when it is first developed, it’s compatibility is not as vast and expanded as it is today. The size of the first invented computers are not as small and light as today and perhaps it is never envisioned that a computer can be a size of a small box. But the purpose of computer being invented is served and has exceeded the expectations.

2)   Extension
Every organization will want to expand and want to make more than what they are producing as a product, or service that they are currently providing. This is where organization extends from its comfort zone by venturing into other field. Extension merely means to add in products or services to the existing lines. Taking in for example, Microsoft venturing into gaming platform software and hardware. In which they invented XBOX a gaming console which carries Microsoft’s gaming operating system and they manufactured the hardware themselves.  By extending their target market from just, Office and PC User, they had created a new market segment which expends to Children and Hard Core Gamers.

3)   Duplication
When the market has expended, a company have to make more of the existing product. They have to make multiple versions and ships dozen of updates. They have to duplicate the existing product and put a variety of product to feed the variety of needs for the consumers. Basically duplication would not just mean copying. But duplication here means, that should the organization made some add ons in order to improve the process of the product and services and by that improve competitiveness, therefore, it is said as duplication.  Samsung has created a vast line of mobile devices suites the need from their consumer. Some were super fast such as the Samsung Galaxy S III and some with Large Screen such as the Galaxy Tab 10’ and some were even fitted with a ‘Pico Projector’ to support the ability to have meeting and presentations anytime anywhere such as the Samsung Galaxy Beam. All of the above was just a duplication of a smart mobile device that fits into certain group of people or target markets.

4)   Synthesis
By the words of Ancient Greek, synthesis simply means “with placing”. Synthesis refers to when an entity or element of two or more are combined and that they together form something new, therefore alternatively it will refer into creating something with artificial means. By innovation, synthesis would mean a combination of elements by turning it to be a whole new product but with taking into consideration of the already existing ideas or from an already existing item. Taking for example, Google started as a search engine and expand their capacity with massive data warehouse and processing power. Then they venture into Android, an operating system for smartphones. With the support of Google massive infrastructure, Android has become one of the most advance smartphone OS now. They expand into computer operating system, Chrome OS, which is a cloud base computing OS. The OS lives within Google infrastructure whereby data are now no more stored in the computer hardware but it is available anywhere. We can now access our own PC anywhere without having to have the physical notebook or PC. They had synthesised their data warehouse and processing capability with their own operating systems.
4.0     Analysis of innovation adopted
As Microsoft grows, they continue developing new products and software. By invention and then extending those software to a better and upgraded products, they have gone from scratch and making it into something through their ideas and shared skills. Not only that, they also extended their view out from the safety of developing software’s, whereby they developed game consoles and Windows phone.
Microsoft in their early years back in 1975 has assisted MITS with a computer language program for personal computer, Altair Basic. Then they developed their second computer language program that they named FORTRAN-80. Whilst Altair Basic are extended and made to conform with 8080 and ZT-80 microprocessors a standard computer at that time. These computer languages are the duplication of the older version of Basic and FORTRAN 66. 
Then came MS-DOS and it was invented in the 1980’s. MS-DOS is a software that was developed to run and manage the computer hardware. It serves as a foundation to bridge the gap between the computer hardware and the program. With the introduction of MS-DOS, it also introduces a whole new language for computer to the society. Commands such as C: and other cryptic language is typed in to run the computer. Although MS-DOS is effective but it does proves that it is not quite understandable and hard for some people. So, Microsoft is determined to develop another kind of operating system that is simpler and much more user friendly.
Then by the year 1982, a new kind of operating system was invented. Code name the ‘Interface Manager’ at first, it was then converted to the name Windows 1.0. And this is the dawn of the infamous Windows Operating system that millions of people worldwide are using as we speak. Windows 1.0 was officially shipped in 1985. Windows 1.0 is the duplication of MS-DOS but it is much easier and rather than typing in MS-DOS like commands, user can just point out with a mouse and click the boxes on the screens. Windows 1.0 has drop – down menus, icons, dialog boxes and scroll bars. The program is easier to use. The ‘windows’ in this operating system enables user to just switch amongst other programs rather than having to quit and restart whenever they wanted to use the programs.
Later after, Windows 1.0 are then extended to a new version. In 1987 - 1992, Windows 2.0 – 2.11 is introduced. By duplicating the operation ways of Windows 1.0 the modification or upgrades made are that this version comes with desktop icons and expanded memories. Windows 2.0, screen layout can be controlled, windows can be overlapped and the use of keyboard shortcuts is introduced to speed up work. The subsequent releases of these Windows are improved continuously in regards to reliability, speed and usability of the personal computers. And up until now, Windows have always made improvement in compatibility to help users understand and to have no fuss of using a computer.
Then by the year 1995 – 2000, the age of the internet, Microsoft synthesises its Windows operating system and making it compatible to use in the new online world. Windows 95 was introduced. This operating system features Plug and Play capabilities for making installing hardware and software a breeze and hassle free. It also has a dial – up networking and built in internet support. This operating system that operates at 32-bit also has more powerful features, full mobile computing and integrated networking. Windows 95 also offers enhanced multimedia capabilities for users. Not to forget, Windows 95 is the first operating system that has the features of Start menu, minimize, maximizes and close button windows and taskbar. From here, upgraded feature of Windows are available with more security, stable, with speed and comes compatible with a wireless network features, making browsing the internet easier and to enable user to have the full feature useful even on the go.  
Besides than developing operating systems, Microsoft also extended their view to create other products too. Another invention that made a huge wave amongst high tech lovers especially gamers in 2001 are the infamous XBOX and XBOX 360. XBOX 360 is the lighter, slimmer version of XBOX. This game console is fully powered for extreme gamers and not only that, the XBOX also supports Digital Media. It can rip music and can play DVD’s. Enough said that this game console is not just a game console. XBOX is then synthesises by adding Kinect. Launched in the year 2010, Kinect is basically a motion sensing input that is devised through the use of webcams to enhance gaming features.
Another extension of product lines that is by Microsoft is the Windows phone. Previously Microsoft only develops operating system only for computers and after that they had migrated to a completely different environment and that is developing operating system for smartphones. With the collaboration made between other leading mobile phone suppliers and manufacturers, such as Nokia, HTC, T Mobile and Samsung, together they develop smartphones with the features of having Windows as its operating system. The first Windows phone made in collaboration with Samsung, Dell, HTC and LG was released in 2010. The first wave of Windows phones are known as Windows 7 “Mango”, it supports 25 languages, mobile version of Internet Explorer 9 and Twitter’s integration. Not long after that, in this 2012, a minor update is done and they released the version “Tango”. This version is released with ‘bugfixes’ and allowing devices with 800 MHz CPUs to run this phone.  


5.0     Sources of innovations

1)         Unexpected event
Microsoft got their first break in 1975, when MITS requires them to develop a computer language software. Altair Basic was invented taking from the older version of Basic, upgrading it and from there they were appointed by MITS and the distribution of Altair Basic was shipped out.  The turn of events concurred during the timeline since they first developed Altair Basic. Then in 1980’s, IBM approaches Microsoft with a project that they codename it “Chess”. IBM requires Microsoft to again develop a new operating system for their computers. From that turned of unexpected event, MS-DOS was introduced and at that time also, all IBM’s computers are running on this OS.

2)         New knowledge Concept
Microsoft are known for their operating system. The infamous Windows. They created a totally new OS based from their knowledge in computing. With having the basics of MS-DOS, they created an operating system that is more user friendly and easy to learn. Rather than having to memorise commands for MS-DOS, Windows have menu prepared and task bar for easy access. Even at that time people were sceptical, Microsoft pursues with their new knowledge in software for the market to assess.

3)         Process Needs
Back in the 1970’s, computer is not generally used in homes or offices, they are huge and does not have a specific operating system. They were using line commands not alike MS-DOS. Even if COBOL was first introduced in the 1960’s but it does not cater the needs of computer language as much. From there Microsoft did the process needs in creating a new computer language based on the older version of Basic and Fortran IV and 66 by redesigning and recreating any link that are missing for the purpose of upgrading of the computer language.  
6.0     Summary
From what has been told above, Microsoft can be exampled as one of the successful entrepreneurs. They started with only two people with an idea and a huge vision. Bill Gates and Paul Allen are two young computer enthusiasts and they see that personal computing is the future in the pathway to reach. Their vision is to see one computer in every desktop and every home. From just that, they strive and Microsoft began to change our way of working.
By unexpected event, they got a break from MITS, that needed them to duplicate BASIC to conform with their computers and the satisfaction in their work made MITS again asked them to duplicate and upgrade the program FORTRAN 66 to FORTRAN 80 in order to make the program consistent with their new microprocessor ZT-80 and 8080.
Being trusted on the results that they produced, they again got a break from IBM and they are needed to invent a new and efficient operating system the MS-DOS for IBM to run in their computers.
MS-DOS is a command based operating system, and proven hard for some users. Microsoft then started on the invention of Windows in the 1980’s. From there, Windows bloomed and by needed process of upgrading and by way of duplication they continued on exploring new possibilities that Windows could have to benefit its user.
By stepping out of their comfort zone, Microsoft then synthesises by venturing into gaming software and hardware. They also venture into making OS for smartphones. This is a new knowledge concept because for Microsoft, their previous are for PC and computer software’s only.
It is not only sheer luck, Microsoft strives on making real of their new knowledge concept even there are sceptics. They continued on what they belief and now Windows are used by people worldwide.
What is next for Microsoft? Nowadays everything is not saved in our computer’s hardware. There are no slots for DVD on many laptops. Everything is saved on flash drives or streamed. Now the more advance is, every documents are saved in the “Cloud”. The “Cloud” is an online space for storage or file sharing. Now to make compatible with the “Cloud” Microsoft has Windows Live, this is a free program for social networking, for keeping music and photos, emails and also instant messaging. Windows Live is integrated with Windows, and this will enable us to keep in touch with our phone, PC and the web. Windows Live is the credit of taking Windows to the “Cloud”
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7.0     References

1.      The History of Microsoft, http://channel9.msdn.com/Series/History/The-History-of-Microsoft-1977 accessed on 4th July, 2012
2.      The History of Microsoft, http://channel9.msdn.com/Series/History/The-History-of-Microsoft-1976 accessed on 4th of July, 2012
3.      The History of Microsoft, http://channel9.msdn.com/Series/History/The-History-of-Microsoft-1975 accessed on 4th of July, 2012
4.      Jones, Caroline; Innovation Leaders ; http://innovationleaders.org/mic_company_profile.html accessed on 4th July, 2012
5.      A History of Windows, http://www.computerhope.com/history/196080.htm accessed on 3rd July, 2012